If You Love Seafood... or Fishing.... check this out:

How to Fish the Mendocino Coast
A Fisherman's Field Guide to Seafood

by Noyo Harbor Confidential columnist

Jim Martin

"Give Away These Saltwater Fishing Secrets? Tell the world about the top diving spots?
I Could Walk the Plank!!"

Monday, 5:03 AM
from the desk of Jim Martin

Dear friend,

If you like the taste of fish, then you are a lot like me.

California's Mendocino Coastline provides hundreds of thousands of people with seafood, whether they catch it themselves or buy it.

Why not catch your fish and eat it, too?

Mendocino seafood is freely available, from the California mussels on nearly every rock to the Dungeness crab off piers and shorelines. Rockfish are abundant here, and man - are they tasty. I can smell the fish fry right now. Ft. Bragg is rated as the #1 chinook salmon port on the West Coast. How would you like to catch your own king salmon? Roast those cherry-red steaks on a BBQ grill, slathered with marinade? Get your plate ready, because I'd like to serve you!

From my own experience, I can tell you that there is no seafood like the seafood you caught and cooked yourself. My local knowledge didn't come easy - it comes from twenty plus years of fishing out of Noyo Harbor for chinook salmon, steelhead, ling cod, rockfish, albacore. Local knowledge like that can't be bought, it must be earned. I've made every mistake in the book. And I've learned something from each one.

You fishermen: let me ask you something. How much to you spend every year on fishing? Let's see: a trip on a chartered fishing vessel can cost you from $65 to.... $150... well, the sky's the limit when it comes to long range trips. A fishing license costs over $30 in California now. Bait, $5 a day. Don't even get me started about the fancy rods and reels, the lures, the saltwater fishing tackle. As you know, it adds up. All the more reason to increase your odds of success.

The number one key to fishing success is local knowledge.

Pick any location in the world: what works today will probably work tomorrow morning. If you can talk to somebody at the dock, your potential for success takes a ride on the Mars probe. It skyrockets.

All of us probably take our local fishing knowledge for granted. Until a local newspaper publisher offered me $25 for a quick steelhead fishing report, a simple write-up on a fishing trip my buddy and I took on the Navarro river, I had no idea people were interested. It turned out that there was no other Mendocino County fishing report anywhere. They wanted more.

That's how I came to writing a local fishing column, called "Noyo Harbor Confidential." I started sending it out to friends, and every week it appears in a local paper, the Anderson Valley Advertiser. .

How to Fish the Mendocino Coast
A Local Fisherman's Field Guide to Seafood

I wrote and designed this guide book for the average reader who likes to fish, people who like to find hidden public access along the coast and seashore, or anyone who enjoys eating seafood. This field guide will be something you'll never forget to slip into your pocket before any trip to the Mendocino coast.

Stop wasting time scouting out new locations.

Put a local fishing guide in your back pocket, for ready reference on the water. Fits in your tackle box!

Easy to follow instructions on how to prepare and cook seafood.

Put your off-season down time to good use by building your fishing skills.

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Let's take a look at just some of the information packed into this guidebook:

• Over 70 public access points for shorecasting, abalone diving, or tidepooling in Mendocino County.
• Two fishing spots in Mendocino County where you can drop a line and catch some fish - without buying a fishing license
• Top three chinook salmon rigs that catch 90% of the king salmon off this coastline
• GPS numbers for offshore albacore tuna hotspots
• How to preserve salmon without refrigeration - INDEFINITELY
• Rockfish and ling cod jigging techniques that bring the big ones over the rail
• Saltwater fishing tackle that does the job without breaking the bank
• Three ways to catch Dungeness crab without a boat
• The biggest mistake you can make when netting a big fish - avoid that heartbreak!
• Beaches that produce day smelt and night smelt, year in and year out, and the best times to find them running
• Surf perch tactics on the beach
• The sex life of a ling cod - using biological knowledge to put dinner on the table
• The #1 key to selecting the most tender and tasty mussels from any mussel bed
• Phone numbers for charter fishing operations in Noyo Harbor
• Unlock the secret to increasing your chances for the jackpot fish on a party boat
• Traditional salmon trolling tacks that produce fish for those who know them
• Why beginners often outfish the old salts.
• How to rig the "Noyo Tickler" with a hootchie squid skirt and a cut bait.
• How to catch king salmon with a saltwater fly.
• and much, much more:

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Where to fish: public access points for shore casting and diving, piers, harbors, and charter fishing operations

How to Catch: proven, simple techniques and secret tips especially designed for the beginning angler.

How to Cook Your Catch: mouth-watering recipes for game fish like salmon, lingcod, Dungeness crab, and common, yet tasty, shellfish like mussels and limpets.

Sustaining our fisheries: commentary on the current state of our fisheries, current management practices, and habitat politics.

A Fisherman's Yearbook: with excerpts from Jim Martin's popular fishing column in the Anderson Valley Advertiser, giving a month-by-month guide to seasonal fishing opportunities in Mendocino County.

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Elk, Mendocino County, California, circa 1880s:

"Charlie Li Foo, a chinese, had lost a leg when it was crushed between two logs. The story goes that he cut it off with his pocket knife and crawled in to camp. He was set up as a barber in Cuffey's Cove (just N. of Elk) by some townsmen about 1880. When the mill moved to Greenwood he moved his shop in to a Company building on the North bank of the gulch that bears his name (Li Foo Gulch).
...A picture of him with another man shows them with a load of enormous rock-cod. He must have been quite a dandy, as even when fishing he wore a derby hat, a vest with a gold chain acroos it, a tie and neatly trimmed moustache."

- from Walter Matson: "Reminiscenses of a town with two names: Greenwood, known also as Elk". (Selfpublished 1980.)

"Even a long-time fisherman on your coast appreciates the information and recognizes when it rings true. I plan to purchase several more copies as gifts for friends." -Tom Johnson "Jim Martin is dedicated to protecting our fishing opportunities now and in the future. " -Randy Fry "Just got your great new book on fishing the coast...after fishing around Fort Bragg for well over 20 years, I was surprised at how much I didn't know!" - Richard Hargreaves "Anyone who has had the privilege of fishing with Jim Martin as their own personal guide already has the inside scoop on fishing Jim's oceanic backyard. The second best thing any of the rest of us can hope for is to pick up a copy of his new book How to Fish the Mendocino Coast; a fisherman's guide to wild seafood. As an advocate for the fisherman, he participates in a few clubs and serves on many panels devoted to conservation and recreational fishing rights. This multi-talented, web-toed (by his own admission) author is synonymous with fish and it shows in his recent publication. Martin's advice is concise, compact and at 5" x 7" it's guaranteed to fit into most tackle boxes or glove compartments.Readers will know where, when and how to fish, as well as places to camp while doing so. Jim goes beyond fish by covering methods to take abalone, Dungeness crab and a few other seashore critters. A section with a variety of recipes to cook your catch is also included. (I've got to admit I have a lot of respect for a man who's eaten a gumboot chiton!) Clear detailed photographs combined with tips round out the information needed to make fishing this beautiful section of northern California successful." -Baja Bev Seltzer, author of The Lady and the Lingcod.

Jim Martin is a member of the Mendocino County Fish & Game Advisory Commission, the Coastside Fishing Club, and Media Chair of the Northern California Chapter of the Recreational Fishing Alliance.

To Order a Copy of How to Fish the Mendocino Coast; A Fisherman's Field Guide to Seafood, send $20 (includes FREE shipping & handling!) with your name and address to:

Flatland Books
POB 2420
Ft. Bragg, CA 954

OR:

Call 707-964-8326 to order by phone - MasterCard & Visa Accepted

FOR FASTER SERVICE - Order on the Web at our secure, online shopping cart:
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BONUS: the next fifteen orders for How to Fish the Mendocino Coast will receive a Free Six-Month Subscription to the Noyo Harbor Confidential column each Wednesday: local fishing report from California's Mendocino Coast: Ft. Bragg, California - Noyo Harbor- fishing for king salmon, lingcod, albacore, rockfish, new fishing regulations and more..delivered to your desktop.